Amos Aigboeghian

Route To Market Manager

About Candidate

Adaptable professional with 8+ years of experience and a proven knowledge of direct sales, new market development, and market positioning. Aiming to leverage my skills to successfully fill the sales role at your company.




Bsc. Economics

Ambrose Alli University

Best graduating student of 2011, Economics department, Ambrose Alli University.

Work & Experience


Sales Executive

October 2, 2013 - March 1, 2020
Heineken (Nigerian Breweries)

SALES EXECUTIVE Nigerian Breweries / Heineken, Lagos, Lagos / Oct 2013 - Mar 2020 Ensured sales execution in covered territory Drive product depletion Manage a team of van sales men and local area reps Set sales target and drive achievement by team members Execution promotional activities


Route To Market Rollout Manager

March 1, 2020 - October 1, 2021
Heineken (Nigerian Breweries)

ROUTE TO MARKET ROLLOUT MANAGER Nigerian Breweries / Heineken, Lagos, Lagos / Mar 2020 - Oct 2021 Ensured rollout of a new route to market project in regions across nigeria Ensured master data change and update across regions. Enlisted new presale and B2B outlets, outlet onboarding, training of sales reps to ensure presale and delivery of product. Change management associated with a new way of working. Review KPI's with sales regions to ensure optimal performance


Route To Market Manager

October 1, 2021
Heineken (Nigerian Breweries)

ROUTE TO MARKET MANAGER Nigerian Breweries / Heineken, Lagos, Lagos / Oct 2021 - Present Manage a team of route to market rollout managers, map and tool specialist and anreport analyst Engage regional and zonal heads towards implementing the new route to market strategy Managed master data change in sales regions & zones across the organization Sell the benefit and manage the change that comes with the new way of working Managed reporting across sales regions & zones to track progress on new KPI's. Managed creation of new sales routes across the organization.


Retail & Distribution Management



Best graduating student

Best graduating student from Ambrose Alli University, Economics department, 2011.

Best Sales Executive

Best Sales Executive Warri region 2017, (Heineken Nigeria)>

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